Articles By This Author
How to Optimize Your Content to Rank in Google AI Overviews
AI Overviews will soon be the new featured snippets. Not quite long ago, featured snippets optimization was a huge discussion, but it appears AI Overviews will soon be the new gold. Optimizing to be cited in AI Overviews is similar to doing that for featured snippets and can provide multiple effects, namely: When the AI […]
Debunking The Top SEO Myths of 2024
Search Engine Optimization (SEO) has always been a moving target, with search engines like Google constantly updating their algorithms to provide users with the best possible results. SEO myths persist because the digital marketing world moves fast—so fast that yesterday’s best practices can become today’s pitfalls. Plus, SEO is inherently complex, with search engine algorithms […]
What Websites That Recovered in Recent Google Updates Have in Common
2023 was a brutal year for a lot of websites, especially after Google’s “Helpful Content” update (HCU) hit—some sites got smacked not once, but two or three times. Then in 2024, March rolled around, and bam—another update. People were panicking, with legitimate sites that had strong reputations, not just thin niche affiliate or display ad […]