Digital Asset Optimization (DAO)
We optimize your images, video, PDFs, 3D & brand files so they rank, render fast, and surface in AI answers. Typical results: 30–60% file weight ↓, LCP ≤ 2.5s, +18–40% organic post-deploy.
12+ years improving visibility for content-heavy brands.
Measurable Impact
-30–55%
Median Page Weight Reduction
Method: AVIF/WebP + srcset/sizes on above-the-fold media.
+18–40%
Organic Traffic to Asset-Heavy Pages
Window: 4–12 weeks after image/video sitemap submission.
+12–28%
Conversion Rate Lift
Attribution: LCP improvement on PDP/help-center templates.
Based on client results...
What is Digital Asset Optimization (DAO)?
DAO is the systematic optimization of every non-HTML asset—images, video, audio, PDFs, slide decks, 3D, feeds—so they’re discoverable (search & AI), lightweight (performance), and reusable (governance). It pairs naturally with AI search optimization and technical SEO to maximize visibility.
Assets We Optimize
Images
Alt/EXIF/IPTC, descriptive filenaming, compression, AVIF/WebP, responsive srcset.
- Size ↓ 30–60%
- CLS <0.02
Video
Schema, sitemaps, transcripts, and optimized delivery.
- Start render < 1.5s
- Bandwidth ↓ 25–50%
PDFs/Docs
Metadata, compression, and text-based optimization for indexing.
- File size ↓ 35–70%
- Tagged PDF: pass (Title/Author/Subject/TOC)
Slide Decks
Optimize for SlideShare, Speaker Deck, and internal discoverability.
- Lead gen ↑ 10-20%
- Brand visibility ↑ 20-35%
Audio
Podcasts, interviews, and audio files optimized with transcripts and metadata.
- Reach ↑ 20-40%
- Accessibility compliance
3D/AR
glTF, USDZ file optimization for e-commerce and interactive experiences.
- Asset ≤ 5 MB
- Load < 2s on Wi-Fi
Logos/Brand Files
SVG optimization, consistent filenaming, and usage guidelines.
- Brand consistency ↑ 50%
- Loading performance ↑ 20%
Feeds
OpenGraph, Twitter Cards, and sitemaps for rich previews and discoverability.
- CTR ↑ 15-30%
- Social sharing ↑ 25-40%
Where DAO Moves the Needle
E-commerce PDP media
AVIF + responsive sets; hero preloads.
- Image weight ↓ 45–65%
- PDP LCP ≤ 2.5s
SaaS docs & resources
Tagged PDFs + image sitemap.
- Docs CTR ↑ 8–15%
- Indexable assets ↑
Newsroom / PR
OG/Twitter images + ImageObject.
- Share CTR ↑ 10–20%
- Richer previews
Video explainers
Captions + VideoObject + poster.
- SEO clicks ↑ 12–25%
- Start render < 1.5s
Brand portals / DAM-lite
IPTC/XMP + naming SOP.
- Time-to-locate ↓ 30–50%
- Reuse ↑
The Four Pillars of Digital Asset Optimization
Metadata & Semantics
Asset inventory, taxonomy, IPTC/XMP/EXIF hygiene. Descriptive filenames + canonical URIs. Schema.org for rich surfaces.
Search & AI Visibility
Answer-ready captions, entity linking, and dedicated sitemaps for higher odds of featured previews and AI citations.
Delivery & Performance
Next-gen formats, responsive images, and CDN rules for faster LCP, lower bandwidth, and better UX.
Governance & Compliance
DAM-like structure, naming conventions, and PII/licensing safeguards for reuse, risk reduction, and efficiency.
What You Get
- DAO Audit & Inventory (catalog + severity scoring)
- Metadata & Schema Kit (playbook + JSON-LD examples)
- Optimization Backlog (prioritized tickets w/ effort × impact)
- Performance Pack (before/after evidence, Core Web Vitals deltas)
- Governance SOPs (naming, rights, lifecycle)
- Implementation support (paired sprints with your dev/content teams)
How It Works
1
Discovery & Asset Sampling
Access, scope, success metrics.
2
DAO Audit
Crawl, inventory, performance baselines, metadata gaps.
3
Strategy & Playbooks
Taxonomy, schema, delivery plan.
4
Implementation Sprints
Pair with dev/content; ship high-impact first.
5
Validation
Re-measure: size, LCP, CTR, snippet/AI presence.
6
Runbook & Handover
Governance, QA checklists, ongoing cadence.
Packages
Audit
2–4 weeks
Inventory, baselines, playbooks, 90-day plan.
Implementation
4–8 weeks
We pair with your team to execute.
Managed DAO
Quarterly
Continuous optimization & governance.
Proof & Outcomes
E-commerce Retailer
Reduced image weight by 45%, improving LCP by 1.2s and boosting conversions by 18%.
SaaS Company
Optimized PDF guides and video tutorials, leading to a 30% increase in organic traffic to help-center content.
Measurement notes: page weight = median of above-the-fold assets; LCP on mid-tier mobile; organic lift measured 28–90 days post image/video sitemap submit; conversions from template cohorts (A/B where available).
Got Questions?
Find answers to common questions about my digital marketing consulting services and approach.
My approach integrates technical expertise, data-driven insights, and strategic thinking. Rather than focusing on isolated tactics, I develop comprehensive strategies that align with your specific business objectives, ensuring every digital touchpoint works together to maximize visibility, engagement, and conversions. With 12+ years of hands-on experience and $50M+ in client revenue generated, I bring proven results to every engagement.
I start with a comprehensive discovery phase to understand your business, goals, and challenges. Then I develop a tailored strategy with clear KPIs and implementation roadmap. Throughout the engagement, I provide regular progress reports, insights, and optimization recommendations to ensure we're achieving the desired outcomes. My systematic approach has consistently delivered 1,500% average organic growth for clients.
Success metrics are defined at the beginning of our engagement based on your specific business goals. I track a comprehensive set of KPIs including organic visibility, user engagement, conversion rates, revenue impact, and return on investment. My reporting is transparent and ties digital performance directly to business outcomes, with proven results across 6+ industries.
I work with businesses across various industries and sizes, from growing startups to established enterprises. My expertise spans SaaS & Technology, E-commerce, Financial Services, Entertainment, iGaming, and Healthcare. My strategic approach is particularly valuable for businesses in competitive digital landscapes who need data-driven solutions to stand out and maximize their digital ROI.
I specialize in optimizing content for next-generation search experiences including ChatGPT, Perplexity, and Google's AI Overview. My approach includes LLM-optimized content architecture, entity-based optimization strategies, and structured data implementation that ensures your content performs well in both traditional and AI-powered search environments.
Yes, I provide comprehensive M&A advisory services for digital businesses. Having successfully completed 20+ exits myself, I offer both buy-side and sell-side advisory services including business valuation, digital due diligence, exit strategy development, and transaction support. My deep understanding of digital assets and their valuation gives clients a significant advantage in M&A transactions.
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