Keshi Ile

Digital Asset Optimization (DAO)

We optimize your images, video, PDFs, 3D & brand files so they rank, render fast, and surface in AI answers. Typical results: 30–60% file weight ↓, LCP ≤ 2.5s, +18–40% organic post-deploy.

12+ years improving visibility for content-heavy brands.

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Measurable Impact

-30–55%

Median Page Weight Reduction

Method: AVIF/WebP + srcset/sizes on above-the-fold media.

+18–40%

Organic Traffic to Asset-Heavy Pages

Window: 4–12 weeks after image/video sitemap submission.

+12–28%

Conversion Rate Lift

Attribution: LCP improvement on PDP/help-center templates.

Based on client results...

What is Digital Asset Optimization (DAO)?

DAO is the systematic optimization of every non-HTML asset—images, video, audio, PDFs, slide decks, 3D, feeds—so they’re discoverable (search & AI), lightweight (performance), and reusable (governance). It pairs naturally with AI search optimization and technical SEO to maximize visibility.

ImagesVideoPDFsAudio3DBrand files

Assets We Optimize

Images

Alt/EXIF/IPTC, descriptive filenaming, compression, AVIF/WebP, responsive srcset.

  • Size ↓ 30–60%
  • CLS <0.02

Video

Schema, sitemaps, transcripts, and optimized delivery.

  • Start render < 1.5s
  • Bandwidth ↓ 25–50%

PDFs/Docs

Metadata, compression, and text-based optimization for indexing.

  • File size ↓ 35–70%
  • Tagged PDF: pass (Title/Author/Subject/TOC)

Slide Decks

Optimize for SlideShare, Speaker Deck, and internal discoverability.

  • Lead gen ↑ 10-20%
  • Brand visibility ↑ 20-35%

Audio

Podcasts, interviews, and audio files optimized with transcripts and metadata.

  • Reach ↑ 20-40%
  • Accessibility compliance

3D/AR

glTF, USDZ file optimization for e-commerce and interactive experiences.

  • Asset ≤ 5 MB
  • Load < 2s on Wi-Fi

Logos/Brand Files

SVG optimization, consistent filenaming, and usage guidelines.

  • Brand consistency ↑ 50%
  • Loading performance ↑ 20%

Feeds

OpenGraph, Twitter Cards, and sitemaps for rich previews and discoverability.

  • CTR ↑ 15-30%
  • Social sharing ↑ 25-40%

Where DAO Moves the Needle

E-commerce PDP media

AVIF + responsive sets; hero preloads.

  • Image weight ↓ 45–65%
  • PDP LCP ≤ 2.5s

SaaS docs & resources

Tagged PDFs + image sitemap.

  • Docs CTR ↑ 8–15%
  • Indexable assets ↑

Newsroom / PR

OG/Twitter images + ImageObject.

  • Share CTR ↑ 10–20%
  • Richer previews

Video explainers

Captions + VideoObject + poster.

  • SEO clicks ↑ 12–25%
  • Start render < 1.5s

Brand portals / DAM-lite

IPTC/XMP + naming SOP.

  • Time-to-locate ↓ 30–50%
  • Reuse ↑

The Four Pillars of Digital Asset Optimization

Metadata & Semantics

Asset inventory, taxonomy, IPTC/XMP/EXIF hygiene. Descriptive filenames + canonical URIs. Schema.org for rich surfaces.

Search & AI Visibility

Answer-ready captions, entity linking, and dedicated sitemaps for higher odds of featured previews and AI citations.

Delivery & Performance

Next-gen formats, responsive images, and CDN rules for faster LCP, lower bandwidth, and better UX.

Governance & Compliance

DAM-like structure, naming conventions, and PII/licensing safeguards for reuse, risk reduction, and efficiency.

What You Get

  • DAO Audit & Inventory (catalog + severity scoring)
  • Metadata & Schema Kit (playbook + JSON-LD examples)
  • Optimization Backlog (prioritized tickets w/ effort × impact)
  • Performance Pack (before/after evidence, Core Web Vitals deltas)
  • Governance SOPs (naming, rights, lifecycle)
  • Implementation support (paired sprints with your dev/content teams)

How It Works

1

Discovery & Asset Sampling

Access, scope, success metrics.

2

DAO Audit

Crawl, inventory, performance baselines, metadata gaps.

3

Strategy & Playbooks

Taxonomy, schema, delivery plan.

4

Implementation Sprints

Pair with dev/content; ship high-impact first.

5

Validation

Re-measure: size, LCP, CTR, snippet/AI presence.

6

Runbook & Handover

Governance, QA checklists, ongoing cadence.

Packages

Audit

2–4 weeks

Inventory, baselines, playbooks, 90-day plan.

Implementation

4–8 weeks

We pair with your team to execute.

Managed DAO

Quarterly

Continuous optimization & governance.

Proof & Outcomes

E-commerce Retailer

Reduced image weight by 45%, improving LCP by 1.2s and boosting conversions by 18%.

SaaS Company

Optimized PDF guides and video tutorials, leading to a 30% increase in organic traffic to help-center content.

Measurement notes: page weight = median of above-the-fold assets; LCP on mid-tier mobile; organic lift measured 28–90 days post image/video sitemap submit; conversions from template cohorts (A/B where available).

Frequently Asked Questions

Got Questions?

Find answers to common questions about my digital marketing consulting services and approach.

My approach integrates technical expertise, data-driven insights, and strategic thinking. Rather than focusing on isolated tactics, I develop comprehensive strategies that align with your specific business objectives, ensuring every digital touchpoint works together to maximize visibility, engagement, and conversions. With 12+ years of hands-on experience and $50M+ in client revenue generated, I bring proven results to every engagement.

I start with a comprehensive discovery phase to understand your business, goals, and challenges. Then I develop a tailored strategy with clear KPIs and implementation roadmap. Throughout the engagement, I provide regular progress reports, insights, and optimization recommendations to ensure we're achieving the desired outcomes. My systematic approach has consistently delivered 1,500% average organic growth for clients.

Success metrics are defined at the beginning of our engagement based on your specific business goals. I track a comprehensive set of KPIs including organic visibility, user engagement, conversion rates, revenue impact, and return on investment. My reporting is transparent and ties digital performance directly to business outcomes, with proven results across 6+ industries.

I work with businesses across various industries and sizes, from growing startups to established enterprises. My expertise spans SaaS & Technology, E-commerce, Financial Services, Entertainment, iGaming, and Healthcare. My strategic approach is particularly valuable for businesses in competitive digital landscapes who need data-driven solutions to stand out and maximize their digital ROI.

I specialize in optimizing content for next-generation search experiences including ChatGPT, Perplexity, and Google's AI Overview. My approach includes LLM-optimized content architecture, entity-based optimization strategies, and structured data implementation that ensures your content performs well in both traditional and AI-powered search environments.

Yes, I provide comprehensive M&A advisory services for digital businesses. Having successfully completed 20+ exits myself, I offer both buy-side and sell-side advisory services including business valuation, digital due diligence, exit strategy development, and transaction support. My deep understanding of digital assets and their valuation gives clients a significant advantage in M&A transactions.

Still have questions?

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Get in Touch

Ready to optimize your assets?

Get in touch to discuss how we can boost your online visibility and drive targeted traffic to your website.

What Happens Next

1

We'll Review Your Details

We'll carefully review your message and requirements within 24 hours.

2

Schedule a Call

We'll reach out to schedule a discovery call to better understand your needs.

3

Tailored Proposal

You'll receive a customized solution proposal based on your specific requirements.