Why Content Sites Should Stop Optimizing for AI Discovery (and What To Do Instead)
Content sites can’t win in AI search. Here’s why optimizing for AI discovery is a trap and how to pivot into real business models that survive.
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Notes on search, AI and growth.
Notes by Keshi Ile on SEO, AI visibility, content and growth for B2B, SaaS and e-commerce companies.
How to Humanize Your Content and Avoid AI Writing Patterns That Kill Engagement
Learn to write content that sounds genuinely human, not AI-generated. Discover proven techniques to avoid robotic patterns, connect with readers, and protect your content from Google's AI detection penalties.
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Debunking The Top SEO Myths of 2025
The "SEO industry" has no standard rules like other industries, with the only one being to create content for users not search algorithms. The only way to test best practices is to do that on a large dataset of websites on various industries, focuses, and so on. I have done this from years in the trenches of SEO, and I've compiled the most popular myths so you don't have to try tactics that do not work or worse, impact your website's performance.
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