Strategic Content Planning
Content Strategy
Turn content creation into your most predictable growth channel. I build data-driven strategies that consistently attract your ideal customers and drive measurable business results.
Having built content strategies that generated 2M+ organic sessions for clients, I don't just create content—I architect systematic approaches that compound your growth month after month.
"Most businesses treat content creation like throwing darts in the dark. I've spent 9 years developing a systematic approach that removes guesswork and builds predictable growth."
After analyzing 200+ websites and building content strategies that collectively generated millions of organic sessions, I've identified the exact patterns that separate content that converts from content that gets ignored. The difference isn't creativity—it's strategic alignment with search behavior and business objectives.
💡 Key Insight: The most successful content strategies I've built follow a 70-20-10 rule: 70% proven topics, 20% emerging opportunities, 10% experimental content. This balance ensures consistent growth while capturing new trends.
Content Strategy Challenges I Solve
Most businesses create content without a strategic foundation. I fix the common problems that keep content from achieving its full potential.
No Search Intent Focus
Creating content without understanding what users actually search for, resulting in pages that don't match search demand.
Keyword Cannibalization
Multiple pages competing for the same keywords, diluting ranking potential and confusing search engines about which page to rank.
Poor Content Architecture
Disorganized content without clear topical clusters, making it difficult for search engines to understand your expertise areas.
Low Conversion Content
Content that ranks but doesn't convert visitors into leads or customers because it doesn't align with business objectives.
Inconsistent Publishing
Sporadic content creation without a systematic approach, missing opportunities to build topical authority over time.
No Performance Tracking
Creating content without measuring what works, leading to repeated mistakes and missed optimization opportunities.
The SCALE Content Strategy Framework
My proprietary SCALE framework has generated 2M+ organic sessions for clients. It's designed to create compound growth through strategic content that serves both users and search engines.
Search Intent Analysis
I decode what your audience really wants by analyzing search patterns, SERP features, and user behavior. This isn't just keyword research—it's understanding the psychology behind every search.
Real Example:
For a SaaS client, I discovered that "project management software" searches had 4 distinct intents: comparison (40%), tutorial (30%), pricing (20%), and integration (10%). This led to creating 4 different content types, resulting in 340% traffic growth.
- • SERP feature analysis
- • User journey mapping
- • Search behavior patterns
- • Intent categorization
- • Competitor gap analysis
- • Seasonal trend identification
- • Question mining
- • Pain point research
Content Architecture Design
I build content ecosystems, not isolated articles. Every piece connects strategically to guide users through your funnel while building topical authority that Google rewards.
The Hub-and-Spoke Model: I create comprehensive pillar pages that act as content hubs, supported by detailed spoke articles. This structure helped one client achieve #1 rankings for 15 competitive keywords within 8 months.
Audience-Centric Planning
Content that converts speaks directly to your audience's specific situation. I create detailed user personas and map content to each stage of their decision-making process.
Awareness Stage
Educational content that introduces solutions
Consideration Stage
Comparison and evaluation content
Decision Stage
Product-focused and conversion content
Launch & Optimization Calendar
Strategic timing maximizes impact. I create editorial calendars that align with search trends, business cycles, and competitive opportunities for maximum visibility.
Seasonal Strategy Example: For an e-commerce client, I timed content launches to capture search volume 2-3 months before peak seasons, resulting in 65% more organic revenue during Black Friday compared to the previous year.
Evaluate & Scale
Data drives decisions. I track performance beyond vanity metrics, focusing on business impact and continuously optimizing based on what actually moves the needle.
Key Metrics I Track
- • Organic traffic to revenue ratio
- • Content-to-conversion attribution
- • Topic cluster performance
- • User engagement depth
Optimization Actions
- • Content gap filling
- • Underperforming content updates
- • Internal linking improvements
- • Conversion rate optimization
SCALE Framework Results
Advanced Content Strategies
Beyond traditional content marketing, I implement cutting-edge strategies that scale content creation, build topical authority, and optimize for the future of search—including AI discovery.
Content Clustering & Topical Authority
Content clusters are the foundation of modern SEO. I design interconnected content ecosystems where pillar pages establish authority on broad topics, supported by cluster content that captures long-tail searches and guides users through their journey.
The Hub-and-Spoke Model
- • Pillar Pages: Comprehensive guides on broad topics (2,000-5,000 words)
- • Cluster Content: Specific subtopics that link back to pillars (800-1,500 words)
- • Strategic Interlinking: Creates topic relevance signals for Google
- • User Journey Mapping: Content addresses every stage of the funnel
Cluster Strategy Benefits
- • Domain Authority: Concentrated expertise in specific topics
- • Keyword Capture: Rank for primary + hundreds of long-tail keywords
- • User Experience: Logical content flow keeps visitors engaged
- • Internal Linking: Distributes page authority strategically
Real Example: For a marketing software client, I built a "Marketing Automation" cluster with a comprehensive pillar page and 15 supporting articles. This cluster now ranks for 180+ keywords and generates 40% of their organic traffic.
Programmatic SEO at Scale
Programmatic SEO leverages data and templates to create thousands of SEO-optimized pages that target specific long-tail keywords. This approach is perfect for businesses with large datasets, multiple locations, or extensive product catalogs.
Template Development
Create flexible page templates that dynamically populate with data while maintaining unique, valuable content for each page.
Data Integration
Connect databases, APIs, and spreadsheets to automatically generate location, product, or service-specific pages at scale.
Quality Control
Implement checks to ensure each generated page provides unique value and avoids thin content penalties.
Programmatic SEO Use Cases
- • "[Service] in [City]" pages
- • Local market insights
- • Geographic-specific offerings
- • Product comparison pages
- • Industry-specific solutions
- • Integration directories
Case Study: I implemented programmatic SEO for a real estate client, generating 2,000+ location-specific pages that now capture 65% of their organic traffic and rank for 15,000+ local keywords.
LLM & AI Discovery Optimization
The future of search includes AI-powered answers and chatbot responses. I optimize content to ensure your brand appears in AI-generated summaries, ChatGPT responses, and voice search results—positioning you as the authoritative source AI models reference.
AI-Friendly Content Structure
- • Clear Entity Definitions: Define key concepts explicitly for AI understanding
- • Structured Data: Schema markup that AI can easily parse
- • Question-Answer Format: Content structured for direct AI responses
- • Authoritative Sources: Cite credible sources to build AI trust signals
LLM Optimization Tactics
- • Featured Snippet Optimization: Structure for direct AI extraction
- • Entity-Based SEO: Build relationships between topics and entities
- • Fact-Based Content: Create content AI models consider authoritative
- • Source Attribution: Position as the original source of information
Why AI Optimization Matters Now
Future-Proofing Strategy: I structure content so that when someone asks an AI "Who are the best [your category] consultants?", your brand appears in the response with specific, fact-based reasons why.
Content Strategy Services
Strategic Planning
Comprehensive content strategy development with keyword research, competitor analysis, and growth planning.
- • Comprehensive keyword research
- • Content gap analysis
- • Topical authority mapping
- • Conversion-focused planning
Content Clustering
Strategic content clusters that build topical authority and capture the full customer journey through interconnected content.
- • Topic cluster architecture
- • Pillar page development
- • Supporting content mapping
- • Internal linking strategy
Programmatic SEO
Scale content creation through data-driven programmatic approaches that create thousands of targeted pages efficiently.
- • Template-based page generation
- • Database-driven content
- • Dynamic URL structures
- • Automated content optimization
LLM & AI Optimization
Optimize content for AI language models and chatbots to ensure your brand appears in AI-generated responses and summaries.
- • AI-friendly content structuring
- • Schema markup for AI discovery
- • Entity-based optimization
- • Authoritative source positioning
Implementation & Optimization
Execute your content strategy with detailed briefs, editorial calendars, and ongoing optimization based on performance data.
- • Editorial calendar development
- • SEO content briefs
- • Content performance tracking
- • Ongoing strategy refinement
Advanced Content Types
Develop sophisticated content formats including interactive content, video optimization, and multimedia strategies.
- • Interactive content development
- • Video SEO strategies
- • Multimedia optimization
- • Rich snippet optimization
Content Strategy Success Story
SaaS Content Transformation
A B2B SaaS company was creating content regularly but seeing minimal organic growth. Their content lacked strategic focus and wasn't targeting buyer-intent keywords.
Strategic Changes:
- Restructured content around solution-focused clusters
- Targeted high-intent "vs competitor" and "how to" keywords
- Created detailed buyer journey content mapping
- Implemented strategic internal linking between related topics
Results After 8 Months:
340%
Increase in Organic Traffic
180%
Increase in Qualified Leads
25%
Improvement in Conversion Rate
"The content strategy completely transformed our organic growth. We went from random content creation to a systematic approach that actually drives business results." - Head of Marketing
Ready to Transform Your Content Strategy?
Stop creating content without a plan. Let me develop a strategic content roadmap that drives real business growth through organic search.
Transform Your Content Strategy
Let me create a data-driven content strategy that attracts your ideal customers and drives conversions.
What Happens Next
Content Audit
I'll analyze your current content performance and identify strategic opportunities for improvement.
Strategy Session
We'll discuss your business goals, target audience, and how content can drive your specific objectives.
Strategic Roadmap
Receive a comprehensive content strategy with keyword mapping, content clusters, and editorial calendar.
Implementation Support
I'll help you execute the strategy with detailed content briefs and ongoing optimization guidance.